Accelerating digital transformation efforts are emphasizing the need to simplify complex, siloed, and underperforming MarTech ecosystems. SAS Customer Intelligence 360, an enterprise marketing solution, focuses on intelligent and purpose-driven marketing. Using dynamic data collection technology, it enables brand marketers to gain a holistic view of all components of the individual customer journey. With SAS CI 360, marketers can use the data that belongs to their brand to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct. This results in improved time-to-market for customer data activation and engagement activities, all while adhering to privacy, transparency, and trust requirements.
Discover how SAS is revolutionizing the marketing landscape with its Customer Intelligence 360 platform, powered by AWS generative AI capabilities: https://www.sas.com/en_us/partners/find-a-partner/alliance-partners/amazon-web-services.html
Discover how SAS is revolutionizing the marketing landscape with its Customer Intelligence 360 platform, powered by AWS generative AI capabilities: https://www.sas.com/en_us/partners/find-a-partner/alliance-partners/amazon-web-services.html
Category Products