Virtual Try-Ons Technology, In today’s digital age, the fusion of technology and retail is transforming the way consumers interact with products. A staggering 40% of consumers express keen interest in utilizing Virtual Try-On (VTO) technology before making a purchase, highlighting a significant shift towards digitalized shopping experiences. With beauty brands witnessing a phenomenal increase of over 150% in virtual try-ons year-over-year, it’s clear that this innovation is more than a fleeting trend. Major retail giants like Walmart and tech behemoths such as Google are at the forefront, rapidly incorporating AR-driven try-on features to redefine the realms of online shopping. Walmart’s recent addition of new hair color options to its Beauty Virtual Try-On arsenal, alongside its existing cosmetics and apparel segments, allows consumers to virtually test nearly 500 products.
Category Products