WHY SKU RATIONALIZATION?
Every retail or CPG company faces the recurring need to eliminate underperforming SKUs in an effort increase brand profitability. By regularly identifying which to retain, which to improve, and which to discontinue, SKU rationalization can lead to significant improvements in product productivity, operational efficiency, and customer satisfaction.
Developed by Columbus Consulting with the industry-leading Anaplan Connected Planning technology, this seamlessly-integrated tool allows retail and CPG firms to target key performance indicators that drive productivity and profitability while providing dynamic summarization at any level of a product hierarchy. It offers customizable workflow that ensures input and approval from main stakeholders, which remains auditable throughout the planning cycle.