ASDA Loyalty: Gamified Customer Acquisition 🚀

In a competitive market, brands need to stand out. Asda Rewards aimed to enhance the Customer’s in-app experience in order to supercharge Customer acquisition to the Rewards App plus incentivising  new and existing Customers. By utilising gamification, Asda are able to engage and retain their audience, differentiating them from their competitors. Gamifying a rewards experience is a win-win for both brands and Customers, which helps to foster a long-lasting relationship with Asda and their target audience, supercharging long-term Customer loyalty.

https://odicci.com/customer-success-stories/asda-case-study/