Panerai launches the new digital passport for its watches

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Continuing its commitment to innovation and elevated customer experience, Panerai
introduces a blockchain powered digital passport for all its watches bought from 3rd
October 2023. The Maison, among the first to offer this digital certification, will
present the initiative at the prestigious Watches and Wonders event in Shanghai.
Each digital passport will contain individual information of every watch, creating a
digital passport that acts as proof of authenticity, granted to the client at the time of
purchase. This record will also facilitate a safer environment for the second-hand
market, as it is transferable to the next holder. Developed with longevity in mind, this
digital passport is designed to follow the product throughout its lifetime, documenting
the watch’s history.