Digital Wave Technology Named a “Vendor to Watch” in the IDC MarketScape: Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment
Digital Wave Technology has been named a “Vendor to Watch” in the IDC MarketScape for Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment (IDC #US52038224, December 2024).Digital Wave’s AI/GenAI native ONE™ platform, with a foundation in MDM, eliminates data silos, providing one source of consistent, accurate and accessible data across enterprise applications, including Promo Planning, PIM/PXM, Merchandising Lifecycle Pricing, Order Management, and GenAI Content Management and Marketing.
The low-code/no-code platform enables rapid application development at a fraction of the traditional development time. Its solutions are extensible, allowing teams to configure them to their exact needs.
“Digital Wave Technology is honored to be included as a vendor to watch,” said Lori Schafer, CEO, Digital Wave Technology. “Our platform enables best-in-class pricing solutions alongside a host of enterprise-ready solutions, made possible by unifying data into a single source of truth.”
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