Haus – the industry leader in incrementality marketing measurement – is currently collecting survey responses from senior DTC and ecomm growth marketing leaders about 2025 outlooks.
Responses to date include behind-the-scenes insights from brands like Oura, Brooklinen, ThirdLove, StockX, ThredUp, Tuckernuck, and more. Of the over 50 brand growth leaders who have responded, trends included:
-
#1 marketing concern going into 2025: Saturation or declining efficiency of core marketing channels
-
Less than 2% of DTC and ecomm brands characterize their ability to measure the business impact of their marketing activities as “precise” (defined as comprehensive, reliable measurement across all key marketing activities)
-
Over 75% of DTC and ecomm growth leaders are concerned about the impact of tariffs on their businesses
-
Less than 2% of DTC and ecomm growth leaders anticipate a TikTok ban having a “significant” impact on their businesses