Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle
Dataviva, a next-generation Retail Planning Platform has been listed in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications Long Life Cycle, 2024. The Gartner report states, “Retail price optimization is vital to enhance margin, but involves complex factors such as consumer behavior and competitor pricing. Retail CIOs can use this research to understand why unified price optimization is a profit driver, as well as to identify solution providers.”
In our view, Dataviva Price Planning & Automation combines best-of-breed Price Optimization with a flexible Price and Promotion Planning framework that can easily adapt to complex retail workflows across multiple teams and roles. Dataviva Price Planning leverages our real-time, event-driven platform to change prices dynamically as well as analyze the effects of running promotions, allowing retailers to modify tactics and maximize ROI as soon as needed.
Dataviva, a next-generation Retail Planning Platform has been listed in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications Long Life Cycle, 2024. The Gartner report states, “Retail price optimization is vital to enhance margin, but involves complex factors such as consumer behavior and competitor pricing. Retail CIOs can use this research to understand why unified price optimization is a profit driver, as well as to identify solution providers.”
In our view, Dataviva Price Planning & Automation combines best-of-breed Price Optimization with a flexible Price and Promotion Planning framework that can easily adapt to complex retail workflows across multiple teams and roles. Dataviva Price Planning leverages our real-time, event-driven platform to change prices dynamically as well as analyze the effects of running promotions, allowing retailers to modify tactics and maximize ROI as soon as needed.
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