Barilla: Winning at point of sale with XTEL REX

Barilla Advances Retail Execution with Digital Transformation

Barilla, a global leader in the food industry, has taken a significant leap forward in optimizing field operations through the digitalisation of Retail Execution. In a comprehensive webinar, Barilla reveals the key factors that motivated their embrace of digital transformation to enhance execution efficiency and strengthen their IT infrastructure.

By implementing the XTEL Retail Execution Solution, Barilla has strategically advanced its digital transformation journey, aiming to optimize and scale field execution while reinforcing its IT landscape. This initiative marks a pivotal step in revitalizing Barilla's Retail Execution program, promising substantial IT and business outcomes.

The webinar offers an in-depth exploration of the driving factors behind Barilla's digitalisation efforts and outlines the anticipated benefits of a robust Retail Execution strategy. It is an essential resource for professionals seeking to understand the impact of digital transformation in retail operations.

Watch Barilla webinar now or read Barilla case study