Beiersdorf: Digitalised TPM across multi-markets

Beiersdorf Unveils Global Approach to Trade Promotion Management Digitalisation

Beiersdorf, a leading name in skincare and personal care, has taken a pioneering step towards value creation by adopting a standardized and global approach to Trade Promotion Management (TPM) digitalisation. In an insightful webinar, Beiersdorf shares how TPM serves as a growth enabler at the core of its Revenue Growth Management (RGM) strategy.

The webinar highlights the strategic steps Beiersdorf implemented to drive transformative change and achieve commercial excellence. By fostering innovative ways of working across its global operations, Beiersdorf has successfully framed and delivered a multi-country trade promotion digital transformation program that promises lasting value.

This webinar is a must-watch for industry professionals seeking to enhance their understanding of digital transformation in trade promotion.

Watch Beiersdorf webinar  or read Beiersdorf case study.