Ligne Roset, leader in luxury furniture, partners with Trust-Place to authenticate products and enhance customer relationships through blockchain technology. Starting January 1, 2025, the iconic Togo sofa will feature a unique digital passport, ensuring authenticity and traceability.
This passport, accessible via a dedicated app, provides exclusive services like personalized care, private events, and early collection previews. Beyond authentication, it allows Ligne Roset to collect and analyze post-purchase data to better understand customer behavior, enhance loyalty, and offer tailored services.
"Authenticity and transparency are at the core of our strategy," says CEO Antoine Roset. This collaboration positions Ligne Roset as a pioneer in integrating digital solutions to combat counterfeiting, boost engagement, and create lasting connections.