Pre-commerce platform Purple Dot secures $10M Series A

London-based pre-ordering and waiting list platform Purple Dot has closed a $10M Series A funding round. The company enabling brands and retailers to sell products before they arrive at the warehouse in order to reduce risk to inventory, gather consumer data and optimise sales forecasting.

The round was led by OpenOcean with participation from Commerce Ventures and existing investors Unusual Ventures, Connect Ventures, Moxxie Ventures, and Paul Forster, former CEO and co-founder of Indeed. With the funding, Purple Dot will continue building its platform and expand its reach to more brands across various industries.