The new DTG Cooler PowerStation mobilizes the beverage concession stand and brings refrigerated beverages directly to customers at stadium events and other venues, where the ability to untether concessions from fixed locations can drive a better patron experience, reduce wait times and boost profitability.
“Today’s sports facilities and concessionaires recognize that they need to think outside the box to find new ways to boost the fan experience and maximize revenue opportunities,” said Steve Shaheen, CEO, DTG. “One way to do this is to make it as easy as possible for fans to access concessions, closer to where they’re located and with less wait times. Our new Cooler PowerStation was designed to meet this need, offering more frictionless sales opportunities, untethered from the brick & mortar concession stand.”