WHSmith chooses Xiatech

London, UK –  10 June 2024:  WHSmith, the global travel retailer, has chosen Xiatech, the pioneer of Xfuze, the world’s first composable Hyper-Integration Platform, as its partner to support the acceleration of the business’ growth and international expansion. 

The 10-year partnership will involve WHSmith deploying Xfuze to create a real-time, hyper-connected business by integrating their system landscape and creating a single view of trusted data (including customers, sales, product, inventory), supporting the retailer’s operations and decision-making across its global business.

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