Bronx, NY (October 26, 2023) — Krasdale Foods (Krasdale), a 115-year-old family-owned
business providing grocery distribution, merchandising and marketing services to independent grocery stores in the New York City metro market, and Simplain Software Solutions LLC (Simplain), a software provider, announced the rollout of their new communications platform.
“Implementing this portal streamlines our business interactions and allows our internal teams to collaborate with suppliers, helping us serve our independent retail customers more efficiently,” said Dennis Hickey, chief merchandising officer at Krasdale Foods.
Using the Simplain Vendor Portal, Krasdale will consolidate various aspects of its supplier
communications, such as vendor onboarding, item management, cost and deals management, and merchandising contracts and promotions.
business providing grocery distribution, merchandising and marketing services to independent grocery stores in the New York City metro market, and Simplain Software Solutions LLC (Simplain), a software provider, announced the rollout of their new communications platform.
“Implementing this portal streamlines our business interactions and allows our internal teams to collaborate with suppliers, helping us serve our independent retail customers more efficiently,” said Dennis Hickey, chief merchandising officer at Krasdale Foods.
Using the Simplain Vendor Portal, Krasdale will consolidate various aspects of its supplier
communications, such as vendor onboarding, item management, cost and deals management, and merchandising contracts and promotions.
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