Decathlon, France’s leading sporting goods retailer, partnered with Yocuda to revolutionize customer interactions through digital receipts. Moving beyond traditional paper receipts, Decathlon aimed to reduce its environmental impact, enhance customer engagement, and provide personalized shopping experiences. With over 50% of receipts now digital, this shift significantly cuts paper waste and offers receipts embedded with loyalty updates, event promotions, and product recommendations.
The results are impressive: a 61% open rate, a 4% click-through rate, and a 3+ percentage point increase in omnichannel customers, demonstrating seamless online and in-store integration. Customers appreciate the convenience and interactivity, accessing tailored content and tracking loyalty points in real time.
Decathlon’s Chief Marketing Officer, Djamal Said, praised the collaboration, noting 17 million digital receipts generated and strong engagement metrics. This success paves the way for future features like simplified tax-free shopping and enhanced event promotion, solidifying digital as the future of retail