The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech. In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.
Topics covered:
- James’ journey from investment banking to starting Particular Audience
- How Retailers have adapted to the Retail Media boom
- The unresolved issue of the Endless Isle
- What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems
- Why Machine Learning and AI can be Retail Media gamechangers
Category Press Releases