SEPHORA implemented interactive experiences into their email campaigns as a way of ‘welcoming’ their new customers to SEPHORA, using features from the Interactive Marketing Hub such as quizzes or games.
CHALLENGES
SEPHORA wanted to create a positive and memorable experience for their email subscribers from the very beginning of their journey with the brand. A positive first impression will leave customers feeling valued and excited about their decision to subscribe to SEPHORA. Additionally, SEPHORA wanted to build upon their customer loyalty and retention. By demonstrating genuine care for their customer’s needs and preferences, SEPHORA lays the foundation for a strong customer-brand relationship, paving the way for repeat business and long-term loyalty.
RESULTS
SEPHORA’s experiences within their email campaigns have been a massive success with their target audience. By using gamified experiences to improve their customer first impression of the brand, SEPHORA have been able to improve their customer loyalty, increase revenue and boost their sales conversions. They have achieved an amazing +30 CTR with Odicci.