MJV Technology & Innovation, a global consultancy specializing in business innovation, generative AI, and data intelligence, is introducing an engaging experience at NRF 2025: the Wish Tree.
Participants are asked to reflect on where they want to focus their efforts in 2025 by selecting one of five themes: Artificial Intelligence, Automation, Customer Experience, Omnichannel Integration, or Operational Efficiency.
Then, a photo of the participant is taken, placed on a themed card, and hung on the Wish Tree, creating a visually striking representation of shared aspirations. The visitors will also get a copy of their photo to take home as a souvenir.
Throughout the event, MJV will analyze the choices made by visitors, identifying the most relevant trends for the NRF 2025 audience.
“The Wish Tree transforms individual aspirations into actionable data, connecting audience interests to the future of retail,” says Mauricio Vianna, CEO of MJV.
Visit MJV’s Wish Tree at booth 641 on level 1.