It’s challenging for retailers to adapt to constant change and quickly connect back-end operations, online experiences, and in-store transactions to meet customer expectations.
Retailers are implementing user-centric test automation to overcome these challenges and deliver a frictionless, unified experience wherever their customers shop.
However, automated testing across the end-to-end customer experience buying journey can be complex. The key elements that retailers must test are maintaining smooth customer journeys, quick and simple checkout experiences, and secure integrations for point-of-sale (POS), inventory management, and payment systems.
This eBook highlights the five areas where the shopping experience benefits from software test automation solutions to win the brand loyalty of new buyers.