Global market research firm Forrester has recognized Bynder as a leader in digital asset management (DAM)—having achieved the highest score possible in ten criteria, such as vision, innovation, scalability, and revenue.
The Forrester Wave™ Digital Asset Management Systems, Q1 2024 report states that Bynder “invests to play a transformative role in the digital-first economy.”
“Bynder invests to play a transformative role in the digital-first economy. Bynder’s vision is to empower brands with exceptional content experiences and continuously meet the demands of the digital-first economy. With a late-2022 majority investment from private equity firm Thomas H. Lee Partners, Bynder’s R&D budget for DAM innovations is more than $100 million over the next three years. With a global footprint, the Dutch DAM player now powers over 4,000 global brands, including Spotify, Pernod Ricard, and Mazda. Although it brings a strong user community, Bynder’s agency partner ecosystem is limited because of the ease of implementations. Its roadmap is currently on par with vendors in this evaluation.